Frequently Asked Questions & Answers
Content & Services
Q: What types of content does MadScript create?
A: MadScript creates content directly from your voice. That includes newsletters, social posts (long-form narratives, carousels, threads, punchy CTAs, and custom graphics), and monthly interviews that result in end-to-end production of snackable video clips for LinkedIn, X, Substack, and YouTube. You get to review, edit, and approve them to ensure that your voice stays authentic.
Q: Will my content sound like AI spam?
A: No. Everything starts from your voice notes and prior work including social posts, podcast transcripts, blogs, etc. Materials are run through a humanized workflow that preserves your style. Your audience hears you, not a robot.
Q: Will it really sound like me?
A: Yes. We build a custom voice and tone profile, apply it to all content, and you stay in the loop. You review the first batch of original social content, and you review every draft of the newsletter.
Q: Do you create custom visuals and graphics?
A: Yes. Visuals are a core part of how we help you stand out and grow. We design a wide range of creative assets: carousel posts, infographics, custom illustrations, branded templates, data visualizations, memes, motion graphics, and short-form video content. From our monthly interview sessions, we also produce stills, audiograms, and 5–10 polished video clips ready for platforms like LinkedIn, X, Substack, and YouTube.
We don’t stop at one format we innovate and iterate continuously, experimenting with visuals as strategic tools to capture attention, spark engagement, and expand your audience. By combining strong messaging with eye-catching design, we ensure your content not only looks great but also performs.
Q: What industries or types of founders do you work with?
A: We work with people across industries who have a clear point of view and want help scaling it. Whether you’re in tech, finance, healthcare, education, consumer goods, or any other field, MadScript helps you take your expertise and perspective and turn it into consistent, high-impact content. If you’ve got something to say, we’ll make sure it gets heard.
Q: Do you only work with founders?
A: We specialize in working with founders, since they often need to scale their personal voice and point of view quickly. That said, we also work with CEOs, cofounders, and executives who want to establish thought leadership and grow their presence. If you have a perspective worth sharing, we can help you turn it into consistent, high-quality content.
Q: Do you work with company or brand content?
A: Yes. While we specialize in founder-led content, we also support companies and brands that have a strong point of view. If your brand stands for something and wants to communicate it consistently, we’ll help you transform that POV into newsletters, social posts, video clips, and more, delivered with the same high quality and consistency as our founder clients.
Process & Workflow
Q: How does the review and posting process work?
A: Everything begins with a one-time strategy call to set your goals and content pillars. From there, you send us a quick weekly voice note, and we turn it into newsletters and social posts. We also hold a monthly interview session, which becomes the source for professionally produced video clips. During onboarding, you’ll have the opportunity to review drafts and give feedback so we can fine-tune your voice and style. Once your content flow is established, we streamline the process, balancing consistency with opportunities for input. Newsletters are published through Substack, and your approved social and video content is distributed across LinkedIn, X, YouTube, and other platforms, ensuring you show up consistently where your audience spends time.
Q: How long does it take to see my first content?
A: Within 48 hours of your first voice note, you’ll receive suggested drafts ready for your review.
Q: Do I need to write anything myself?
A: No, you don’t need to write a single word if you don’t want to. All we need from you are quick weekly voice notes and your monthly interview. From there, we handle the writing, editing, design, and distribution. That said, if you’d like to be more hands-on and contribute ideas, edits, or creative direction, we love collaborating and experimenting with our clients.
Q: How much time do I need to commit each week?
A: About 10–15 minutes for a weekly voice note, plus a monthly 1-hour video interview session. We take care of the rest.
Q: How often will my newsletter go out?
A: Weekly is our default recommendation. We can switch to biweekly or monthly based on your goals.
Q: What if I don’t like a draft?
A: Every piece of content is a suggestion. You’re always in control and can edit, reject, or request adjustments.
Growth & Strategy
Q: How will MadScript help me grow my audience?
A: Growth comes from pairing high-quality content with consistency, the two factors social algorithms reward most. By showing up regularly with authentic, professional posts and videos, you’ll steadily increase your visibility and reach new followers. At the same time, your newsletter on Substack lets you take your audience with you, building a direct relationship you own and control. This combination of consistent social presence and newsletter distribution helps you grow both your following and your authority over time.
Q: Can you help my content reach more people beyond my own network?
A: Yes. We’re currently running an alpha of our Founder Network Amplification program with select clients, and the early results are promising. This feature helps boost distribution across aligned audiences, extending your reach and getting your content in front of new people. We’ll be rolling it out more broadly soon.
Q: Do you provide analytics or reporting?
A: Yes. You’ll receive weekly performance reports tracking engagement and business impact from your content.
Pricing
Q: What’s included in the $899/month subscription?
A: MadScript gives you everything you need to consistently share and amplify your voice: newsletters, social posts, video interviews with clips, and ongoing strategy support. For the full breakdown of what’s included, see our Pricing page.
Q: Is there a trial period?
A: No. We don’t offer a free trial. MadScript operates on a simple monthly subscription, and you can cancel anytime with 30 days’ notice.
Q: How do I cancel my subscription?
A: Services are billed monthly, and you may cancel anytime with 30 days’ written notice.
Q: Can I upgrade or pause my plan?
A: No upgrades or pauses are needed. We keep it simple with one comprehensive package that already includes everything. If you’d like us to also create and manage content for a cofounder or company account, that is priced additionally. Otherwise, everything you need is already covered in the single plan.